The Global Demographics 360 Platform

This is a subscription based on-line service. There are three packages available:
1: All 75 countries and 31 Provinces of China
2: The top 100 cities of China by urban population size
3: The other 525 cities of China

Each of the packages cost US$500 per annum per user.
There is an additional charge of US$200 per package for the interactive model which will be available soon

Site/corporate wide licence is equivalent of 3 users

Below is a brief description of what Demographics 360 enables you to do. 

For the full user manual please click here

Demographics 360 enables you to quickly...

Extract tailored Excel tables for analysis/use on your computer (You can select multiple Countries/Provinces/Cities, years and variables)

See an instant chart of a variable's historic and future trend

Look at heat maps of counties status on a select variable.

Review key historic and projected demographic and socio-economic characteristics of a country/Region/city by selected years

Compare instantly between Countries/Provinces/Cities on these same variables/years

Test the impact of different assumptions regarding key variables on household incomes, GDP forecasts etc.


There are two components to Demographics 360

Quickview and Datamine


This is the openign screen after logging in to Demographics 360. 

Quickview is designed to allow you to quickly look up key statistics on the selected region.  You only have to make two selections -

  1. at the top right you select the country/province/city you want to get information on and
  2. Down the left side is a list of predefined tables - simply click on one and the table and the associated chart is displayed. 

In addition you can also select to show on the same screen either

  1. charts of these variables, or
  2. the same table for another country/region or city making quick comparisons very easy.  For example which country has the faster growing birth rate – the United Kingdom or Germany?

In addition you can select the years displayed in each of the 5 columns. The year range available is 2005 to 2037.


The preset tables that are available are listed below.  We add to this set from time to time in response to user requests.

Quickview combined.png
Quick View tables are available for:
Overall Population Trends including Births, Deaths    Wages, Wages as percent of productivity per worker, and average household income given average wage and number of workers per household.
Age profile by key lifecycle stages    Historic and projected Average and median gross household income – separately for urban and rural where available
Number of households, number of persons in them and, where available, by urban and rural populations  Distribution of households by each of 5 income segments (again for urban and rural where available)
Employment: Working age population, propensity to be employed and employed labour force as well as key employment statistics such as dependency ratio and employed per household. Total expenditure by income segment – showing propensity to spend, absolute amount per household, Total spend of all households and growth statistics
Education profile of the adult population Similar tables are provided for:
Fixed Capital Investment (FCI) per annum, Fixed Capital Investment per annum per worker per worker, Accumulated FCI per worker over 10 years  Savings; Food and Non Alcoholic Beverages; Tobacco and Alcohol; Clothing and Footwear; Rent/mortgage; Utilities; Household operations; Health; Transport; Communications; Recreation; Education; Personal Care
Drivers of GDP per worker including working age population, number of workers, education standard and Accumulated FCI per worker.  
GDP per worker (Gross Productivity) and total GDP given number of workers.  


Build a custom table in seconds. This feature allows you to extract:

  • any variable
  • for any years (between 2004 to 2035)
  • for any country, China province or city

Instantly! Paste the resulting table into your excel worksheet.

You can choose multiple instances of any 2 of the three categories above, and one for the other. For Example: 5, variables for 3 years for 1 country. It saves you time looking up data sources. It is at your fingertips.





Graphs & Heatmaps

Create a chart in seconds, on any of the demographic variables included in the demographics database for any of the countries covered.

This features provides a quick comparison for a variable across countries. Compare the same variable using a range of graphs or our heatmap. (Mapping for China Provinces and Cities will be available in the next few months)

Quick export allows you to quickly drop the data into your report.

Create Your Own Forecasts  (Coming Soon)

With our ‘Interactive Forecasts’ app you can choose any country, China Province or City – alter the forecast value for any or all of the variables in the centre of the chart below and to see the impact on the demographic and economic variables listed around the chart for the years you have selected.

Many variables influence the future demographic and socio economic profile of a country. It’s not always agreed how these might change in future. For example, in a particular country the birth rates might not reduce as fast as some expect and with that, female participation in the workforce does not increase. This will limit growth of the labour force, GDP, household incomes – by how much?  You can test as many scenarios as you like.

Cause & Effect