The purpose of these pages is to help the user get full value from our 360 Demographics on line service.

The platform is designed to enable you to quickly look up data for use in reports/analysis, and because everyone has different needs it is as flexible as possible in terms of range of years used, variables selected, output etc.


Logging In

Go to the URL directly by entering

or go to our home page ( and select login from the options by the 360 Demographics Subscription.

This will open up the option box shown on the left below.  Select Existing Subscriber


All being well this will open access to the platform.  In can initially take a few seconds while it first loads on to your computer's cache.  Clearly the faster your internet connection the better.  Otherwise please be patient.

Top Level Options

There are four different options available to the user as follows:

Quick View:  This is an extensive set of pre specified tables covering most demographic and socio-economic variables.  The user simply selects from the available set and immediately sees a table for that variable for each of user selected years.  There is either an accompanying chart or the same table for another country or region to enable comparisons.

Interactive Forecasts: The future is uncertain by definition.  No forecast can be correct all the time so this enables the user to alter the forecast for a single (or multiple) variables and see the impact of that on other demographic and socio - economic variables.  In short it enables sensitivity analysis.  For example; how will expenditure on say clothing, vary if female participation in the labour force increases faster.

DatamineX:  This is an interactive menu enabling the user to construct tables according to their own particular needs.  This can include multiple countries/regions, years and variables.  The user can also set criteria such as listing countries with a total labour force over 2 million etc.  These tables can then be downloaded for further analysis. 

Graphs and Heat maps:  The user can select a country/region and variable and then see a plot of that variable over a specified time period.  Where appropriate the variable can also be displayed in a global heat map. 

Quick View

This is the default screen on entering Demographics 360.  The initial action required of the user is the selection of a specific country or region from the drop down box at the top right of the screen.

On selecting a table from the menu on the left the following screen will be displayed:

At any point of time the user can select to down load the tables shown on screen to their computer.  These are in csv format and for most operating systems the download file will automatically go to the 'Downloads' folder on their computer.

The menu of predefined tables on the left includes some master categories for which there are sub categories available.  This applies to: GDP; Income; Household income; Age by Income Segments; Savings and Expenditure.

To see the sub categories simply click on the master category.


Interactive Forecasts

This is designed to enable users to test alternative scenarios.  The model is being improved continuously but at present the user can select a end year and change the current forecast value of a variable in that year (say female participation rate) and the model will revise the trend fro that variable from the latest actual (2015) to the selected end year and they also display the resulting values of the other variables (eg size of the total labour force) in the end year as a result of that change.  Multiple variables can be changed in a single 'run' but to identify the sensitivity of outcomes toindividual variables it is best to do one at a time.


To start and end an interactive session

From the open page for 360 select 'Interactive Forecasts' from the top left menu.

This opens the forecast model page as well as (until deselected) the help box as shown below.

On closing the help box (click on 'x' at top right corner) the full map of the model is enabled as shown below.  You can close it and go back to Demographics 360 by clicking on the 'X' at the top right corner of this screen.

Note that the model is very large and will not normally fit on one screen.  You need to scroll down/right to see some variables, but you can also move quickly around the model by using the mini- model - which can be dragged to any place on the screen.  You can hide the mini- model by clicking 'hide mini map' in the top menu.

There are two modes to the model - comparisons (normal) or scenario.  You can switch between them easily by clicking on the top left menu item.

Comparison Mode:  This is not interactive except in terms of years shown.  It compares two countries across the different boxes shown for the selected years.  It is useful to see where the countries differ and how that difference impacts the value of subsequent variables in the overall relationship.


 Scenario Mode

Scenario mode allows the user to alter the future state of each of a number of variables and see the expected impact of those changes on dependent variables in the model.  For example, how a 5% point increase in female participation rate by the end year (over that forecast in the passive state) will impact the size of the labour force in the end year.  Would this be offset by emigration increase (negative value in the grey cell in box number 2).  The number of scenarios that can be tested is considerable.

In this mode clearly only one country is shown, and the base year is not user defined, is I s set by the system and is the latest year for which actual data is available.  The user can however, select the forecast period.

The model calculates from left to right as indicated by the coloured arrows.  However, if a subsequent variable has also been altered by the user the altered value will persist in the solution.

An example of changing a variable is given below.  Note that in ordr to show the changes we have scrolled down the model so the set of boxes shown are slightly different from above.

In the scenario mode there is an option to hold the total Fixed Investment per annum constant, or the Fixed Capital Investment per worker.  The user can switch between the two options and see the impact on worker productivity and then total GDP.   This is only relevant if there is a change in the size of the labour force. (Box 20).

Finally in terms of the scenario mode the user can 'reset' tot eh base case by clicking on 'reset' in the top menu as shown below.

Because of the amount of data involved, subscribers to the China Cities Database need to select that database to open.  The default is the countries database.

Normal (Comparision) Mode

In this mode